Background
Persuasive business writing will keep your prospects and customers coming back. That's why my work with business clients focuses on objectives and outcomes that help create successful marketplace performance and business results.
With wide experience in marketing, sales and operations, I bring useful insights and market perspective to business writing that's on target, on time, and on budget.
Marketing Communications - Work in both B2B and B2C markets in SEO and SEM environments, producing a wide variety of output that ranges from web copy and collateral to articles, newsletters, case histories, annual reports, white papers, and business reports.
Marketing and Sales Management - Development of materials for both strategic planning initiatives and tactical marketing support. This includes business plans, marketing plans, sales plans, training materials, position papers, magazine articles, mail campaigns, and case histories.
Market Research - Extensive work in international marketing research and consulting. Projects involved multivariate analysis and modeling of web and telephone data to provide improved decision support for marketing and business management. Heavily involved in communications and marketing support for processes to identify, measure and deploy drivers of customer loyalty and retention.
Work product includes book authorship, marcom materials, marketing plans, white papers, proposals and reports. Applications include linking customer needs to value propositions, Six Sigma or other process improvements and financial outcomes. Research recommendations focus on translating customer requirements into understandable and actionable information that managers can use to improve business results.